Thanks to your votes, Emoji Genius (by EG Data Insights) won the People's Choice Award of Invest Ottawa's Ignition program (formerly Pre-Accelerator).

Thanks for your support! 🎉😊

Pitch Notes

Eight research studies have determined that using emojis can increase click-through rate and brand interactions by up to 57%, depending on the context, audience, and the emoji used.

As promised in the pitch, here are the links to the 8 research studies on the effectiveness of emojis in increasing click-through rate, conversion rate, and brand interaction:

  • Tweets featuring emojis increase engagement by 25.4% (source).
  • Instagram content with emojis see an engagement increase of 48% (source).
  • Comments and shares increase by about 33% when emojis are used (source).
  • Facebook posts experience a 57% lift (source).
  • An emoji in the subject line of an email increases the open rate by 29% and the click through rate by 28% (source).
  • Push notifications with emojis are opened 85% more than those without (source).
  • 64% of emoji users are willing to purchase things like food, movie tickets, and clothing using emojis (source).
  • In a survey, 51% of respondents said they’re likely to engage with a brand’s posts if it includes emojis (source).

About Emoji Genius

Emoji Genius™ provides a software platform for Conversion Rate Optimization (CRO). Our flagship product, Smart Emojis™, helps digital marketers and online businesses increase their click-through and conversion rates by automatically selecting the right emoji at the right time.

You can visit our homepage to learn more about the technology that goes into our predictive engine.

Emoji Genius was founded on the core belief that,

“Emoji is a language, and it deserves to have the proper tools for one.”

Our flagship product, Smart Emojis, is geared towards professional communicators. Nonetheless, Emoji Genius is committed to serving the community by providing tools that make emojis more accessible, more fun, and easier to use than ever.

About Invest Ottawa and the Ignition Program

The IO Ignition program (formerly Pre-Accelerator) is a 10-week startup bootcamp offered by Invest Ottawa. This program helps Ottawa’s tech entrepreneurs at the early stages of building a tech startup to validate their ideas and solidify their business foundations.

People sitting at Invest Ottawa's work area at the Bayview Yards building.
Invest Ottawa, Bayview Yards building (Image: bayviewyards.org)

At each cohort, a select group of tech entrepreneurs will be accepted to this program (about 15 startups). During the program, they will:

  • Learn the ins and outs of entrepreneurship from Ottawa's leading entrepreneurs and renowned experts;
  • Get one-on-one mentorship from IO Early Stage Advisors, comprised of tried-and-true veteran entrepreneurs and industry experts;
  • Engage in numerous workshops;
  • Gather market intelligence with the help of the IO Market Insights team;
  • Network with other startup founders, investors, and influencers in Ottawa's most desired tech startup community.

IO Ignition Pitch Finale

Poster for the Pitch Finale event of Invest Ottawa Ignition

At the end of each Ignition (formerly Pre-Accelerator) cohort, Invest Ottawa organizes a friendly competition called the Pitch Finale.

During this event, each of the 15 founders pitches their business in no more than 3 minutes; in front of a panel of judges, peers, friends, and you!

Prize Recipients

Emoji Genius (by EG Data Insights) won the People's Choice Award of Invest Ottawa's Ignition program (formerly Pre-Accelerator).

Thanks for your support! 🏆